LACRAMIOARA ALEXANDRU
DIRECTOR
MINISTRY OF FINANCE "Ministry of Finance manages a large number of fixed assets and inventory that triggered the necessity of acquiring a specialised IT system to manage the inventory successfully. In 2007, we selected Optimal Fixed Assets solution from Optima Group and the deployment started in 2008. As a result, we hope we will manage easily fixed assets and inventory items, while benefiting from the integration with with the accouting system (for depreciation). In the same time, we consider that it will be easier to monitor fixed assets transfers and we will have a near on-line view of the changes. A key factor in the implementation of the solution was a very good cooperation with Optima Group team, the flexibility of the consultants, and our shared aim to implement not a simple software application, but a solution that will create value. The solution allows performing the inventory take process using bar code labels applied on objects, and mobile terminals for reading them. After finalising the inventory take process, the solution allows to generate inventory reports according to accounting and fiscal regulations.
As a result of the implementation of the Optimal Fixed Assets solution, we consider that inventory management will be easier. "
CRISTIAN AVRAM
Economist
Department: General Accounting & Balance Sheet
INTESA SANPAOLO BANK “Intesa Sanpaolo Bank is a member of Intesa Sanpaolo Group, one of the first 5 financial institutions in Europe and one of the first 10 in the world, with a total market value of over 46 billion EUR. Intesa Sanpaolo Group is actively present in more than 40 countries, especially in Central and East Europe and in the Mediterranean area. In order to better serve its clients, Intesa Sanpaolo Bank has a national network of 90 agencies. Due to this dynamics of internal development, the Bank has a great number of assets that are acquired, deployed and transferred amongst agencies. Because of this situation, the Bank’s directors decided to implement a targeted solution, in order to efficiently manage the Bank’s patrimony and selected the OPTIMAL FIXED ASSETS solution, developed by Optima Group. Following the deployment of OPTIMAL FIXED ASSETS, we managed to get a comprehensive image of our patrimony (fixed assets and inventories), being able to efficiently track the transfers amongst locations, the upgrades in value, the assignments of fixed assets and inventories (by managers, categories, locations and classification groups) and generate reports regarding the depreciation, additions and releases or write-offs (grouped by various criteria, such as locations, managers, classification groups etc). We have also managed to perform the inventory take through barcode labels (for all assets) and a mobile terminal that synchronizes the data with the server application, having thus the possibility of obtaining the specific depreciation reports in due time. The application is used both in the headquarters and in the branches, covering all the requirements of the fixed assets & inventories management activities. The results of Optimal Fixed Assets deployment were widely appreciated – our staff pointed out a decrease of the time spent for inventory take processes, and the whole management of the assets became much simpler."
IGNATIOS IONAS
MANAGING DIRECTOR
GENCO TRADE SRL  “Following the deployment of the Optimal Warehouse solution, we managed to obtain a better view of our stocks, tracking more efficiently the transfers between different locations, and maintaining records of the stocks by categories, models and locations. We have also managed to shorten the inventory take lead times and minimize the number of errors." Genco Trade SRL is part of Fourlis Holdings SA, a group of companies listed on Athens stock exchange. Established in Romania in 1996, Genco is currently one of the top retailers in Romania. Genco imports and distributes consumer electronics manufactured by Samsung, air-conditioning systems produced by Climaveneta (DeLonghi Group) and Mitsubishi, as well as own brands (Fourlis).  The products distributed may be found in all major distribution channels in Romania: distribution networks (Altex, Media Galaxy, Domo, Technomarket, Flanco, Flamingo), cash & carry (Metro Cash & Carry, Selgros Cash & Carry, Praktiker, Rewe), hypermarkets (Carrefour, Cora, Real, Auchan, PIC), independent specialized channels, air-conditioning companies, IT and B2B channels, as well as on-line platforms.
In 2004, Genco opened their first Intersport store, with a floor area of 850 mp, in downtown Bucharest (Unirea). Currently, they own 8 sports equipment stores, in 6 Romanian cities. For the next years, Intersport development plans include 10 more stores in major Romanian cities. Intersport shops offer a great variety of sports products - garments, footwear and hardwear. Besides the prestigious products of major international manufacturers, such as Nike, Adidas, Puma or Salomon, the Intersport network distributes 10 other exclusive brands (Etirel, Crazy Creek, Firefly, ProTouch, Energetics, Techno Pro, Nakamura, Mc Kinley, OnLine, Northbrook).
Due to the complex business and large number of products (over 20.000 products), we searched for a warehouse management solution that would successfully handle the specific needs of our fashion division. Optima Group responded to Genco requirements and designed a customized application that was deployed on 20 PDA mobile terminals (type Unitech PA600). This mobile solution is interfaced with a centralized server application and successfully responds to the following objectives: issuing of dispatch notes directly from the store handling of inventory procedures according to our own methodology generating of specific reports interfacing to the Charisma ERP solution
DANIEL GHEORGHE MANAGING DIRECTOR PROMOTERM GRUP 
“We have chosen sales force automation solution Optimal Sales & Merchandising from Optima Group for the flexibility of features that it offers for the entire range of distribution activities. At present, the solution is used by 40 sales representatives with a portfolio of over 800 products and is successfully responding to our business information needs. As we are daily using this software solution, we discover a multitude of extension possibilities, which is in line with our expectations. The Promoterm group of companies, covering the area Braila-Galati-Vrancea, a partner for the top FMCG producers – Nestle, Excelent, Dr Oetker, Star Foods, has in Optimal Sales & Merchandising a valuable tool, which allows our management to take business decisions based on historical data analysis. The solution offered by Optima Group is not a standard sales force automation solution, but it is a STANDARD for those who want to succeed! " ADRIAN BUCICA FINANCIAL MANAGER GREGORY'S ROMANIA SA “The quality of products, the quckly development, the portfolio of brands and a clear vision over the status of this industry, position GREGORY'S ROMANIA as one of the most important players in the “fast food” industry in Romania, and the most important player in the “fast coffee” market (through Coffeeright brand). Our plans are to continue the expansion and to become more professional in each location. All of this is only possible through investment: in people, partnerships and assets (equipment, locations, licenses, etc). After deployment of Optimal Fixed Assets, we are now able to manage and analyse more efficiently our fixed assets and small inventory items (10 locations, logistic facilities, and headquarters), we have a system which is integrated with the accounting software (for calculation of depreciation), we can very easily monitor the movements of fixed assets between locations, and open rapidly new locations.  An important role in the deployment of the solution was the excellent cooperation with Optima team, the shown flexibility and the common desire to implement not only a software application, but a solution that will create added value.” DAN COSTINEANU
BUSINESS INFORMATION SERVICES DIRECTOR
COMPANIA DE BERE ROMANIA
“Sa faci bere e o arta. Dar astazi, berarii nostri imbina vechea arta a fabricarii berii cu tehnica de inalta clasa……..Compania de Bere Romania, membra a SAB Miller, producator prezent in 40 de tari, produce anual aproximativ 3 milioane de hectolitri de bere la Cluj, Timisoara, Buzau, si, mai nou, Brasov. In ’98, dotarea IT a societatii era descentralizata: cu 4 solutii in 4 locatii diferite. In doi ani, am ajuns la o solutie integrata, iar recent, Optima Group, partenerul Microsoft, ne-a implementat si o solutie mobila. …… 
Fara SQL si fara solutia de automatizare a fortei de vanzari Optimal Sales & Merchandising care se bazeaza pe cea mai noua tehnologie Microsoft, berea ar fi, probabil, mai scumpa. “ Citeste in continuare Studiu de caz Optimal Sales & Merchandising la CBR (fisier JPG 203 Kb) 
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