Optima Group is a private company offering integrated IT solutions and consulting. Optima Group team was established by a group of enthusiasts with practical experience in developing software and turn-key IT solutions. We are a young team, dynamic and aiming to offer "Intelligent Business Solutions" of highest quality.
MARCH 2009
Optima Group has finished successfully Optimal Sales & Merchandising deployment (Optima Group’s solution for sales force automation) to BAT BULGARIA (BRITISH AMERICAN TOBACCO BULGARIA). BAT is one of the most important tobacco producer worldwide, having in its portfolio brands like Kent, Lucky Strike, Pall Mall, Rothmans, Dunhill. A number of 120 sales representatives from BAT Bulgaria are using Van-Sell and Merchandising modules using rugged devices with GPRS (synchronization through GPRS). More details about British American Tobacco on www.bat.com
MAY 2009
ANAF (National Agency for Fiscal Administration) has started to deploy Optima Group's fixed assets and small inventory management solution Optimal Fixed Assets. More about this client on www.anaf.ro
JUNE 2009
Optima Group has started to deploy Optimal Sales & Merchandising (Optima Group’s solution for sales force automation) to CHANCE CALARASI, an important FMCG distributor from Calarasi.
February 2009
Optima Group is attending the world's largest annual trade show for IT and telecommunications technology fair, CeBIT 2009, in Hannover, Germany, during 03-08 March.
You can reach us there, at A04 stand.
We'll be waiting for you.
December 2008 As a result of hard work and respect for its clients, Optima Group has managed to add on its portofolio more prestigious clients. In 2008, some of our new clients are: Interbrands Marketing and Distribution, Ministry of Culture, Augsburg, Carrefour Romania, Radiocom, National Agency of Integrity, Resource Pharma, Libra Bank. With offices in Bucharest and in Cluj, Optima Group proposed for 2009 to consolidate its position as a company that gives high quality services based on mobile devices and barcode systems. December 2008 Optima Group has deployed fixed assets and small inventory management solution to National Agency of Integrity. November 2008 CARREFOUR ROMANIA, the most important player in the hypermarket segment judging by its profit, has chosen Optima Group's fixed assets and small inventory management solution Optimal Fixed Assets. More about this client on www.carrefour.ro October 2008 RADIOCOM has chosen the fixed assets and small inventory management solution Optimal Fixed Assets. Radiocom, a brand included in the Radiocomunication National Society, is one of the main provider of electronical comunication services in Romania and, at the same time, the market leader in broadcasting. More about this client on www.radiocom.ro. October 2008 INTERBRANDS MARKETING & DISTRIBUTION, the bigest company in distributing the FMCG products on the Romanian market, has started to deploy the sales force automation solution Optimal Sales & Merchandising. Interbrands Marketing & Distribution is the unique partener and distributor of the bigest producers of FMGC worldwide: British American Tobacco, Procter&Gamble, Nestle, Kotanyi, Vodafone. This company is carrying on its business all over the country, heaving 34 branches and the headquarters in Bucharest.
Our solution will use Pocket PC mobile devices and Optimal Sales & Merchandising will be used on-line based on GPRS technology. There will be deployed 2 modules: Presell and Merchandising. September 2008 LIBRA BANK has chosen Optima Group's team to deploy the fixed assets and small inventory management solution in its own branches. More details about the customer on www.librabank.ro July 2008 Optima Group has deployed Optimal Fixed Assets, the fixed assets and small inventory management solution to MINISTRY OF CULTURE. More details about the customer on www.cultura.ro July 2008 Optima Group has deployed and maintains quality management system according to standard SR EN ISO 9001:2001 (ISO9001 : 2000). Optima obtained “Quality Management System Certification” to provide its customers the best products and services. May 2008 Optima Group has deployed Optimal Fixed Assets, the fixed assets and small inventory management solution to MINISTRY OF CULTURE. More details about the customer on www.cultura.ro March 2008 Optima Group started to deploy Optimal Fixed Assets, the fixed assets and small inventory management solution to AUGSBURG INTERNATIONAL. More details about the customer on www.augsburg.ro . January 2008 New customers selected Optima Group solutions during 2007, joining its existing customers. We would like to mention Vel Pitar, Campofrio, Intersport, Solaris Food, Daimler Chrysler, Dufa Deutek, Ringier Romania, Egnatia Bank, Ministry of Economy and Finance, etc. For 2008, Optima Group will continue its growth with more than 50% and will offer to its customers optimum business solutions. December 2007 Optima Group has started to deploy Optimal Fixed Assets, the fixed assets and small inventory management solution to MINISTRY OF FINANCE. More details about the customer on www.mfinante.ro November 2007 Optima Group has started to deploy Optimal Fixed Assets, the fixed assets and small inventory management solution to GNATIA BANK. More details about the customer on www.egnatiabank-rom.ro November 2007 Optima Group has released the new improved version of the Pocket PC Optimal Pocket Dictionary. With an updated words and expression database, counting 70,000 entries for the Romanian English dictionary and 38,000 entries for the English Romanian dictionary, the electronic dictionary is the most complete on the market. September 2007 BANCA ROMANEASCA is extending Optimal Fixed Assets, the fixed assets and small inventory management solution. August 2007 Optima Group has started to deploy Optimal Fixed Assets, the fixed assets and small inventory management solution to RINGIER ROMANIA, the main publishing house from te country. More details about Ringier on www.ringier.ro. August 2007 Optima Group has started to deploy its sales force automation solution Optimal Sales & Merchandising to DUFA DEUTEK, one of the most important producer and distributor of paints products from Romania. The company is distributing the products using its own sales representatives in the whole country. More details about Dufa Deutek on www.dufa.ro. July 2007 Optima Group has finished deploying succesfully in a short period its solution for warehouse management - Optimal Warehouse to INTERSPORT. July 2007 Optima Group has started to deploy Optimal Fixed Assets, the fixed assets and small inventory management solution to DAIMLER CHRYSLER AUTOMOTIVE ROMANIA. More detals about the customer on www.daimlerchrysler.com. June 2007 Optima Group has started to deploy its sales force automation solution Optimal Sales & Merchandising to SOLARIS FOOD, manufacturer and distributor of food products in Bulgaria. May 2007 Optima Group has started to deploy it’s sales force automation solution Optimal Sales & Merchandising to MEDICA GROUP, manufacturer and distributor of natural products. Medica Group has their own sales representatives located all over the country. More details about Medica Group on www.medica-group.ro. April 2007 Optima Group has started to deploy Optimal Warehouse, it’s warehouse management solution to Intersport. The solution is based on rugged bar code devices from Unitech. At this moment, Intersport is the largest sport retail chain, having more than 4.700 points of sale in 28 countries. More details about Intersport on www.intersport.com. February 2007 Optima Group has started to deploy its sales force automation solution - Optimal Sales & Merchandising to VEL PITAR SA, the main Romanian player in bakery production and distribution, specialities, biscuits and milling products. Today, Vel Pitar has production facilities in 10 locations inside Romania. Vel Pitar delivers daily over 300 tones of fresh products and the products are delivered directly to the retail outlets, being transported with over 400 vehicles of different payloads. More details about Vel Pitar on www.velpitar.ro January 2007 Optima Group deploys its sales force automation solution to TABCO-CAMPOFRIO SA. Having more then 25 years experience in producing meat products, TABCO-CAMPOFRIO SA is the first company from this industry on the Romanian market. The sales representatives are all over the country and the integration is done with SAP. More details about Tabco-Campofrio on www.tabco-campofrio.ro December 2006 Optima Group has started to deploy its fixed assets solution Optimal Fixed Assets at Institutul de Fizica Magurele. November 2006 Optima Group has started to deploy Optimal Warehouse, Optima Group’s solution for warehouse management at Alix Avien Cosmetics. The solution in based on rugged bar code scanners from Unitech and is integrated with SAP. October 2006 Optima Group deployed, Optimal Fixed Assets, the fixed assets and small inventory management solution, at Regia Administratia Patrimoniului Protocolului de Stat. October 2006 Optima Group started to deploy Optimal Fixed Assets, the fixed assets and small inventory management solution, at San Paolo IMI Bank based in Arad . September 2006 Optima Group organized at Hotel Marriott, Timisoara Saloon, an event featuring Optimal Sales & Merchandising, our sales force automation solution. Over 50 distribution and production companies attended the event, mainly from the FMCG and Pharma market segments. September 2006 Optima Group organized at Hotel Marriott, B Saloon, an event featuring Optimal Fixed Assets, our barcode based management solution for fixed assets and small inventory. The event was attended by over 60 companies from different market segments. August 2006 Optima Group launches the software portal Softwareonline.ro, addressed to those that want to acquire software licenses (Microsoft, Adobe, Corel, Autodesk, Trend Micro, Bit Defender, Veritas, Quark, Symantec, Bitdefender). All these products can be found in one place and our consultants can help you choose the best licensing method and the right software for you. June 2006 Optima Group has started its fixed assets solution Optimal Fixed Assets to Regia Autonoma Administratia Patrimoniului Protocolului de Stat. Having 19 locations and about 500.000 fixed assets, RAAPPS will use 68 rugged Pocket PC mobile devices and 19 bar code printers. More details about the customer on www.apps.ro May 2006 Optima Group has started to VITACOM group the deployment of Optimal Sales & Merchandising, Optima Group’s solution for sales force automation. VITACOM is one of the most important distributor and producer of electronic components, spare parts and accessories for electronic and home appliance products. Having its own sales agents, Vitacom will use Pocket PC mobile devices and Optimal Sales & Merchandising application (Presell + Merchandising) will be used online, based on GPRS technology. More details about the customer o www.vitacom.ro May 2006 Banca Italo-romena, member of Veneto Banca group selected Optimal Fixed Assets solution for fixed assets inventory and the calculation of depreciation. The solution will use Pocket PC rugged mobile devices and is based on full automatization using bar code technology. For more details about the customer, please visit www.italo-romena.ro April 2006 Optima Group has been enrolled in Microsoft Gold Certified Partner program, the highest Microsoft partnership level with the following certified competencies: Independent Software Vendor/Software Solutions – confirms Optima’s competencies to develop solutions based on the latest Microsoft technologies; Data Management Solutions – confirms Optima Group’s experience in Business Intelligence solutions: Data Warehousing, Online Analytical Processing (OLAP), Data Mining, Decision Support
The enrolment in the Microsoft Gold Certified Partner program includes Optima Group on the list of the most experienced Microsoft partners and certify its professional standards and technical competencies. In the same time, this open a lot of possibilities of development because the certified company will benefit of periodically assistance from Microsoft. March 2006 Optima Group has started to deploy its sales force automation solution (Optimal Sales & Merchandising) to Supreme Group, producer of Primola, Primoline, Memento, Cremisa, Zoo, Ulpio, Primoletti, Anidor and Novatini brands. Having its own sales team of about 450 persons (sales reps, supervisors, etc), Supreme Group has 11 branches that cover more than 140 cities. The solution will use Pocket PC mobile devices and Optimal Sales & Merchandising application will be used in mixed mode (online, using GPRS technology and offline). The customer will deploy 2 modules: Presell and Merchandising. For more details about Supreme Group, please visit www.supremegroup.ro March 2006 Optima Group deploys its sales force automation solution at Nova Prompt, Elite distributor. Nova Prompt installs, manages and sells coffee machines and maintains them periodically. February 2006 Elboris, Ursus distributor for Ardeal area area has started to deploy Optimal Sales & Merchandising, Optima Group’s solution for sales force automation and DOM (Distribution Optimization Module) solution. February 2006 Optima Group became Unitech distributor for the Romanian market, one of the most important manufacturers for automatic data collection device using bar code systems. As a result, Optima Group will offer to the customers complete solutions based on mobile devices and bar code systems technology. January 2006 Optima Group deploys its fixed assets inventory system Optimal Fixed Assets at Microsoft Romania. January 2006 Press release 2005 – As a result of a constant policy for developing and optimization of solution based on mobile devices and bar code systems, Optima Group finish year 2005 with new important customers to the customers portfolio already existing. During the last year, to the customer list have been added Lafarge, Procredit Bank, Romanian Bank, Ministry of Justice, Gregory’s, Autorom, Casa Auto, Vendis – Promoterm, Tuca and Asociates, Asebuss, Dita, 3D Romania, PSI Pharma Support, Crowne Plaza, Marshal Tourism, OPCOM. Having subsidaries in Bucharest and Cluj, Optima Group finished 2005 with a turnover from its own products of about USD 450.000, intending to double the turnover during 2006 calendar year. December 2005 The Minister of Justice from Romania, successfully deploys in a short period of time Optima Group’s solution for fixed assets inventory – Optimal Fixed Assets. For more details about the customer please visit www.just.ro November 2005 Banca Romaneasca, member of National Group of Greece selected Optima Group’s solution for fixed assets inventory – Optimal Fixed Assets. For more details about the customer please visit www.banca-romaneasca.ro November 2005 OPCOM - the national power suplier from Romania selected Optima Group’s solution for fixed assets inventory – Optimal Fixed Assets. For more details about the customer please visit www.opcom.ro November 2005 Optima Group has deployed fixed assets inventory system (Optimal Fixed Assets) to Procredit Bank. Procredit Bank suplies credit products and other financial services. More details on www.procreditbank.ro October 2005 Optima Group has started to deploy it’s own solution for fixed assets inventory system (Optimal Fixed Assets) to 2 companies drom Tiriac Auto group: Autorom – Mercedes Benz importer in Romania and Casa Auto Bucuresti – Mercedes Benz dealer in Bucharest. More details about the cusomers to www.tiriacauto.ro September 2005 Optima Group has finished the deployment of fixed assets inventory system (Optimal Fixed Assets) to Lafarge Romcim. More details about the customer to www.lafage.ro July 2005 Optima Group has begun deploying Optimal Fixed Assets (Fixed Assets Inventory System) to Gregory's. The solution manages fixed assets and inventory objects within a company and also calculates the monthly depreciation. This product is targeting companies that have a big number of fixed assets and inventory objects and was developed using the newest Microsoft platform Microsoft and can be integrated with the customer's ERP. June 2005 Optima Group has started deploying Optimal Fixed Assets (Fixed Assets Inventory System) to Lafarge. The product is used to manage the fixed assets and inventory objects within the company. The application uses mobile devices (pocket PC) and bar code systems technology to do the inventory process. May 2005 Optima Group has started deploying it's solution for sales force automation (SFAS-Sales Force Automation System) to Promoterm group, one of the bigest distribution company in fast moving consumer goods segment, which covers Braila, Galati, Buzau, Vrancea, Vaslui districts.
The solution is using pocket PC mobile devices for sales agents and the application will be used on-line allowing real time data transmission to the head office using GPRS technology from Orange. March 2005
Optima Group has deployed to Asebus an application for invoice tracking, developed on the newest Microsoft technology. January 2005
Optimal Sales & Merchandising (Sales Force Automation System), has been tested by VeriTest, an independent company certified by Microsoft to do that. The solution is based on the newest Microsoft platform and passed successfully all the required tests.  December 2004
Optima Group has reached during 2004 the turnover target established at the beginning of the year of 250.000 usd from it's own developed solutions and the forecast for calendar year 2005 will be to double the turnover for it's own products. September 2004
Optima Group won two prizes at Binary 2004 - Romanian Elecronic and Software Fair, a Diploma of Excellency for Optimal Sales Force Automation System, at the category "Software for mobile devices" and the HP award for the application Optimal Warehouse Management System. August 2004
Optima Group organized during august 2004, 2 series of Project Management training for Siemens VDO Automotive SRL. July 2004
Optima Group with its partener QNet International signs with HVB Bank Romania a contract for deployment of a bar code software solution for automation of fixed asset management and depreciation reporting. March 2004
Optima Group was registered in the Empower program, designed for companies who develop software for Microsoft platform. February 2004
Optimal Sales & Merchandising, complete customized solution for sales force automation (SFAS-Sales Force Automation System), was implemented to Compania de Bere Romania and is complete functional, in this moment is utilized by 150 sales agents. The solution is based on Pocket PC mobile equipments for sales agents that permits the company the efficient use of sales resources. December 2003
Optima Group finalized the implementation of Optimal Expenses solution for tracking and reporting accounting information to Novartis Pharma Services Inc. Bucharest. November 2003
As recognition for the experience, the quality and the promoting of Microsoft products on the Romanian market, beginning with November 1st, 2003, Optima Group joins "Microsoft Commercial Partner" program. November 2003
The excellent collaboration between SAB Miller( Compania de Bere Romania) and Optima Group made possible the starting of a pilot project for the implementation of the "Optimal SFA" solution for the sales agents of Compania de Bere Romania. May 2003
Optima Group opens a new branch in Cluj Napoca – by opening this new Cluj branch, Optima Group extends its presence in Romania, hoping to offer the clients in the Ardeal area “Smart bussiness solutions”. April 2003
Between 15th and 19th of April 2003, at Romexpo in Bucharest, it was organized the XII-th edition of CERF2003 (IT&Communication International exhibition). Optima Group has participated together with Datascan Romania where it was presented Optima Group solution for warehouse management. March 2003
Optima Group finalized the implementation of a Sales and Inventory Tracking Software System for NOVARTIS PHARMA SERVICES INC. BUCHAREST February 2003
Optima Group deployed the Warehouse Management System solution to MEDIA PRO MUSIC Noiembrie 2002
Optima Group becomes certified HP partner. Due to this partnership, Optima Group will promote HPs solutions and products on the Romanian market. September 2002
As a result of a prosperous collaboration in the year 2002, Optima Group formed a partnership with Datascan Romania. This partnership will support future relations between the two companies, that will promote each others solutions and products. August 2002
Optima Group deploys a customized Intranet solution to a multinational consulting company.  | 
